Promotion Strategy

Clinique marketizes its product through printed ads in magazines without any supermodel on the page. In other words, ads feature extreme close-ups of individual products on a white background with succinct, factual text beneath. The company marketizes its products through major magazines; for example, Seventeen Magazine, CLEO magazine and Cosmopolitan magazine.

C linique Consultants wearing white lab coats also are the way the company has used to promote its products because this can attract customers.

The free gift and the gift-with-purchase techniques have been the ways to promote the products of Clinique.

The last but not least technique is words of mouth because once one impresses product or service; s/he will tell other people to use this brand too.

My Reflection

Before I took this course, I disliked business at all.

Now, my attitude towards business begins to change after taking course with Ajarn Gob. What I’m surprised is that I want to learn more about business. This may be because when I go to class it's not just sitting in classes and listening to what teacher taught. In contrast, Ajarn Gob let students think and try to learn by themselves also. I have lots of fun from studying this course. I have a chance to open my view. I have a chance to try new thing. I love the way you let student design their own works without blocking their thoughts with “condition” or “rule”. Moreover, Ajarn Gob is very friendly to students which makes student feel free to ask any questions. However, the way you put yourself gain more respect from students.

Thank for being a teacher here. It makes me know what the real teacher should be.

Journal #4

On week 4, I learned product strategies; R&D, Branding, Packaging, Service, Warranty, and Support, which are very very important to a brand.

I also learned Product Management by Phillip Kotler. The first one is great customer value. Next, it is Positition. The last one is Branding.

Brand means Promise which shew reliability of product. It's core of a brand.

What I did ths week is SOOOOOOOOOO cool. We, I and my partner, interviewed each other, one was interviewer and another was an interviewee.

I learned to answer trick question during interview.

Journal #3: Reflection of this week

I’m a big, big girl in a big, big world. There are a lot of shopping centers which can make me have less money. I love going to many shopping stores. Like many other women, I love shopping. Actually, I don’t buy things as much as you guess. On, average, I buy things once a month. Whenever I buy things, I spend money much more than I expect I should be because of “PROMOTION”.

I hope what I learned this week, Marketing Mix: PROMOTION, help me so much when I go shopping. Normally, we all know it is a way or strategy to increase companies’ income, but it seems to be disappeared when we see the word “SALE” or “Buy 2 get 1 free”, right?

After finishing Friday 25th class, I went to Tesco Lotus, there are a lot of promotions and many people bought goods because of them. I just smiled and passed them and bought nothing. It was such a good luck for me that I realized what you taught in class. I hope I can realize Marketing Mix whenever I’m going to buy goods with the word “SALE” on the shelf.

Note: I didn’t understand what you taught in class much. However, I tried my best to consult my friends whose minor is Business administration and GOOGLE. They made me clearer understand what you taught in class. Anyway, it’s fun for me to learn what I never learn before!!

Fight!!

Journal #2: Branding and Positioning of Victoria's Secret

N owadays, women spend more time than ever when they select bras. There are 6 influences for them for purchasing bra included price, comfort, fit, style, reputation, and quality. According to these influences, there are many kinds of brands for them to choose. Victoria’s Secret is one of them.

W omen who buy Victoria’s Secret bras are believed that they are sexy and modern. In others words, they buy for style because they feel better when they wear Victoria’s Secret bras. Actually, who know which kind of brand of bras you wear!

V ictoria’s Secret is the category with brand loyalty flagging. Its price is in $20-$30 range. According to the article, its brand loyalty keeps growing (from 18% in 1996 to 35% in 2000) even though its price is higher than other competitors. Victoria’s Secret sells its products via catalogues, stores, and internet.

W omen who use this brand feel they are in high society because of wearing this kind of brand.