Journal #3: Reflection of this week

I’m a big, big girl in a big, big world. There are a lot of shopping centers which can make me have less money. I love going to many shopping stores. Like many other women, I love shopping. Actually, I don’t buy things as much as you guess. On, average, I buy things once a month. Whenever I buy things, I spend money much more than I expect I should be because of “PROMOTION”.

I hope what I learned this week, Marketing Mix: PROMOTION, help me so much when I go shopping. Normally, we all know it is a way or strategy to increase companies’ income, but it seems to be disappeared when we see the word “SALE” or “Buy 2 get 1 free”, right?

After finishing Friday 25th class, I went to Tesco Lotus, there are a lot of promotions and many people bought goods because of them. I just smiled and passed them and bought nothing. It was such a good luck for me that I realized what you taught in class. I hope I can realize Marketing Mix whenever I’m going to buy goods with the word “SALE” on the shelf.

Note: I didn’t understand what you taught in class much. However, I tried my best to consult my friends whose minor is Business administration and GOOGLE. They made me clearer understand what you taught in class. Anyway, it’s fun for me to learn what I never learn before!!

Fight!!

Journal #2: Branding and Positioning of Victoria's Secret

N owadays, women spend more time than ever when they select bras. There are 6 influences for them for purchasing bra included price, comfort, fit, style, reputation, and quality. According to these influences, there are many kinds of brands for them to choose. Victoria’s Secret is one of them.

W omen who buy Victoria’s Secret bras are believed that they are sexy and modern. In others words, they buy for style because they feel better when they wear Victoria’s Secret bras. Actually, who know which kind of brand of bras you wear!

V ictoria’s Secret is the category with brand loyalty flagging. Its price is in $20-$30 range. According to the article, its brand loyalty keeps growing (from 18% in 1996 to 35% in 2000) even though its price is higher than other competitors. Victoria’s Secret sells its products via catalogues, stores, and internet.

W omen who use this brand feel they are in high society because of wearing this kind of brand.

Journal #1: How do you feel to English for International Trade?

I skiped the first class of the course. LOL. I'm just kidding. I registered on Wednesday so I participated in the second class of the course.

I learned concepts of Business. In addition, I also participated in 'Brand name' group activity. What has stayed in my brain is Peoy-Sain.

Moreover, at the very end of the class, I saw Victoria's Secret clip. I opened my view about how to make a good bra.

I was afraid of studying business because my minor is English even though I'm interested in Business. After finishing my first class, my thought begins to change. The teacher make the course for students to study. She also make the class stay active. I mean she don't let students bored. Cool! I really really like it!

Cheers!