On week 4, I learned product strategies; R&D, Branding, Packaging, Service, Warranty, and Support, which are very very important to a brand.
I also learned Product Management by Phillip Kotler. The first one is great customer value. Next, it is Positition. The last one is Branding.
Brand means Promise which shew reliability of product. It's core of a brand.
What I did ths week is SOOOOOOOOOO cool. We, I and my partner, interviewed each other, one was interviewer and another was an interviewee.
I learned to answer trick question during interview.
วันพฤหัสบดีที่ 9 กรกฎาคม พ.ศ. 2552
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Dear P' Nath
ตอบลบThank you for your invitation. This blog looks like for women. Actually, I think black skin is not suitable for cosmetic advertisements. But for me, it’s so cool. It looks mystery. I have never known this product before, you make me interesting. I will look foreword your blog later.
Thank you for taking your time
Tanasin Nukitrangsan
To,
ตอบลบMs.Kwunjira Rattanapong,Marketing Executive,Clinique Laboratory,Inc.
I received your invitation e-mail since the last week. From e-mail told me about your brand and functions of product. That made me clear and get your brand positively.
I think in nowaday,Clinique is brand of quality in the cosmetics marketing.
Of course, I’d like to exchange the idea and acknowledge of marketing by this way.
The suitable way to explore business thinking.
Thank you
Ms.Sopida RATTANOPAS