วันอังคารที่ 11 สิงหาคม พ.ศ. 2552

Promotion Strategy


Clinique marketizes its product through printed ads in magazines without any supermodel on the page. In other words, ads feature extreme close-ups of individual products on a white background with succinct, factual text beneath. The company marketizes its products through major magazines; for example, Seventeen Magazine, CLEO magazine and Cosmopolitan magazine.

C linique Consultants wearing white lab coats also are the way the company has used to promote its products because this can attract customers.

The free gift and the gift-with-purchase techniques have been the ways to promote the products of Clinique.

The last but not least technique is words of mouth because once one impresses product or service; s/he will tell other people to use this brand too.

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